I love street wear and one of my favourite brands is The hundreds. They're unique and their audience is so wide spread that they fit into lots of different categories, from skaters to surfers from hip hop to metal there is an huge audience they appeal to.
Below are three of my favourite t-shirts from their new summer 2011 collection. I picked them to try and define why simple design works. I think that the reason why the hundreds has such a wide market and culture behind them is because the designs are so simplistic, that they become universal in terms of aesthetic taste.
Some one lend me like £50 so i can get a couple off their website?
