I found this on ffffound early, It caught my eye mainly because of the vintage approach to branding they've gone for, It fully communicates Texas to me. It's nice to see the initial stages of a design process rather than just a finished product, the initial drawings of the snake show you the foundations of the rendering to come and this inspires me.
http://www.underconsideration.com/brandnew/archives/snake_lettering.php
http://www.underconsideration.com/brandnew/archives/snake_lettering.php