Monday, 5 November 2012

The Universes Pupils // Brand Etiquette & Neil De Grasse Tyson

The Universes Pupils was a name I spent a lot of time thinking of over summer and brainstorming. I wanted a name that becomes less of a brand and more of a cult, 'The Universes Pupils' as a sentence can be read/interpreted in a variety of ways. By using no apostrophes there is no determination between whether the universe belongs to the pupils, or the pupils belong to the universe. This is deliberate, because from a philosophical point of view rather than just a guide to punctuation, these are the sort of questions we need to be asking ourselves in the hunt for mankind's purpose.

Do we belong to the Universe or does the Universe belong to us?

Universe- All matter and energy, including the earth, the galaxies, and the contents of intergalactic space, regarded as a whole.

Pupils - A student under the direct supervision of a teacher or professor.

I want my brand to communicate modern and philosophical Ideas, relating to issues that are going on within the world that need changing. Some of the main points I want to make have been derived from the Astro-Physicist Neil De Grasse Tyson. He is a scientist and public speaker who explains science with an educational adaptation with the language he uses so that its easy for people who aren't involved with the scientific community to understand. I love his point of view, because of the way he explains things, hes almost a comedian as well as a scientist.

In one of his Videos, he talks about an asteroid set to hit earth in 2029. This is a topic that I feel not enough people know about, and something I want to incorporate into one of my designs.

99942 Apophis 

A near-Earth asteroid that caused a brief period of concern in December 2004 because initial observations indicated a small probability (up to 2.7%) that it would strike the Earth in 2029. Additional observations provided improved predictions that eliminated the possibility of an impact on Earth or the Moon in 2029. However, a possibility remained that during the 2029 close encounter with Earth, Apophis would pass through a gravitational keyhole, a precise region in space no more than about a half-mile wide, that would set up a future impact on April 13, 2036. This possibility kept the asteroid at Level 1 on the Torino impact hazard scale until August 2006, when the probability that Apophis will pass through the keyhole was determined to be very small. Apophis broke the record for the highest level on the Torino Scale, being, for only a short time, a level 4, before it was lowered. Its diameter is approximately 270 meters (885 ft).As of October 7, 2009, the probability of an April 13, 2036 impact is considered to be 1 in 250,000. Of objects not recently observed, there are 7 asteroids with a more notable Palermo Technical Impact Hazard Scale than Apophis.

Friday the 13th is supposed to be an unlucky day, the sort of day you trip on your shoe laces or lose your wallet or get bad news.

But maybe it's not so bad. Consider this: On April 13th--Friday the 13th--2029, millions of people are going to go outside, look up and marvel at their good luck. A point of light will be gliding across the sky, faster than many satellites, brighter than most stars.

What's so lucky about that? It's asteroid 2004 MN4 ... not hitting Earth.
For a while astronomers thought it might. On Christmas Eve 2004, Paul Chodas, Steve Chesley and Don Yeomans at NASA's Near Earth Object Program office calculated a 1-in-60 chance that 2004 MN4 would collide with Earth. Impact date: April 13, 2029.