Monday, 26 September 2011

Anti-Theft Lunchbags...Packaging and promotion

The plastic bags below play on one of the most common squeamish fears most people have and that's moldy food. What better way to keep your work colleagues/friends at college away from eating your sandwiches.  A straight forward vehicle of design that will prevent most people from going near your lunchbox, I love the way this has been thought out so well. The pack that the sandwich bags come in is rather nice in itself, plain black type on brown paper really appeals to me because of how clean it looks. Definitely need to start playing around printing on different stocks. I'm not entirely sure how they printed the green splodges on the plastic bags but that would be something to further look into.