Tuesday, 8 November 2011

DRY UK Firetrap Jeans - Branding and Identity

I came across the company DRY UK LTD whilst on ffffound.com, And I was initially really impressed by the first image I saw on their website that being a picture of one of their business cards. This got me to look a bit deeper, where I came across these tags made for firetrap Jeans below.

They've been printed on thick graphite cairn board with a spot UV varnish, I love how the varnish appears to be a solid black on top of the natural colour of the card but when it catches the light it glistens slightly. The yellow, black and white works well as a triad colour scheme, I think the placement of the varnish, underneath the type really helps to throw the information that's being displayed out there.